If you wanted movies, music, podcasts, apps, sync your iOS device, and so on, iTunes was the answer.
Although the beta is not the complete version of the upgrade and new features could be added before now and general release, it does give a good idea of what it's like to live with iOS 11 on a daily basis.
None more so than iOS 11.
iTunes 12.7 can be downloaded through the Mac App Store, or Windows users can head to the iTunes download page.
Yesterday Apple announced their three new devices known as the iPhone 8, iPhone 8 Plus and the most interesting iPhone X. All three devices come with powerful internals and has updated overall design and hardware.
iTunes U: Collections of iTunes U content appear in the Podcasts section of iTunes.
"As a result, Apple will have a long window to use AR experiences to market iPhone hardware and drive additional sales before Android catches up in late 2018".
On your Mac, launch the App Store app in your Applications folder.
When you launch iTunes 12.7 you'll see a disclaimer about the changes.
The new App Store for iOS 11 will have a new Today tab which will have original stories from Apple's editors from around the world talking about the newest and latests apps.
All the current Apple product users will be able to download iOS 11 on September 19, exactly 10 days before the new Apple phones will be available in India. That means iOS users can no longer download iOS apps from their desktops, as Apple now pushes them toward the iOS 11 App Store.
For most people, though, it is the loss of the App Store which is the biggest surprise in iTunes 12.7.