So we must assume the clever chaps designing flaws out of embryos have been practicing on Ferrari's DNA first, because it seems Sergio has had a change of heart. But on Wednesday he told analysts that his company would look to build a crossover utility vehicle that would be different from what competitors had to offer.
Marchionne said Ferrari would unveil a new strategy to 2022 early next year and that it would give an indication on how it would expand the luxury brand beyond cars. Should Ferrari decide to go down the SUV avenue, it will be among the final acts of Marchionne, who will step down as boss of the Fiat Chrysler Group in 2019, followed by bowing out of Ferrari in 2021.
Ferarri's new five-year plan is said to likely be unveiled in 2018. "There are more people who would be willing to buy non-extreme versions of Ferrari than those who will buy the extreme versions", says Marchionne.
The Ferrari CEO's argument is that the SUV market is simply too big to ignore.
Among projects being evaluated is a four-seat family auto that offers more space than Ferrari's current two-door GTC4Lusso. As for the Ferrari Utility Vehicle, it is said to sold beginning 2021. Instating this plan would breach the storied Italian supercar maker's self-imposed limit of delivering 10,000 cars yearly, an idea thought to potentially diminish the exclusivity and value of Ferrari vehicles. "It has not been done to compete with Porsche" he said, referencing the German brand's hugely profitable move into the SUV sector with its Cayenne.
The business plan poses a risk, as raising annual deliveries to more than 10,000 cars a year would push Ferrari beyond its "small vehicle manufacturer" status, which protects it from some U.S. and European fuel-use and emissions rules.
Those models, like the current US$1.5 million LaFerrari, will be equipped with an electric motor to improve performance and add horsepower, the people said.