There will be a new logo on the Cleveland Cavaliers' jerseys when they take the court next season: the Goodyear wingfoot logo.
Terms of Goodyear's deal with the Cavs was not disclosed.?The deal will be announced later Monday.
From left, Cleveland Cavaliers CEO Len Komoroski, Goodyear CEO Richard Kramer, Turner Sports COO Matt Hong and Cleveland Cavaliers general manager David Griffin announce a new partnership with Goodyear Tires in Cleveland, Ohio, Monday.
First six corporate logo deals on National Basketball Association jerseys are done. The other deals have been worth anywhere from $5 to $8 million annually.
The Cavaliers think the Akron-based manufacturer is a flawless partner, partially because of the local tie-in with superstar LeBron James, who also is from Akron.
The move coincides with Nike taking over as the official apparel provider of uniforms.
Closeup of LeBron James in current Cleveland Cavaliers jersey.
The Wingfoot logo will be unveiled when Nike rolls out its new Cavs uniforms this summer.
Cavaliers star LeBron James is thrilled about the sponsorship.
While on-jersey logos are relatively new in North American sports, they've been part of European soccer for years. Teams that have signed deals include the Philadelphia 76ers (StubHub), Sacramento Kings (Blue Diamond), Boston Celtics (GE), Brooklyn Nets (Infor) and Utah Jazz (Qualtrics).
"Connection; connection between Goodyear and basketball, connection between Goodyear and the Cavs, and a connection between Goodyear and our community here in Northeast Ohio - and a meaningful connection at that."His mother is from Akron and his grandfather worked for 30 years with Goodyear Aerospace.
But you can bet that the "Goodyear Blimp Bobblehead Night" will be a hot ticket in the CLE! The Goodyear Wingfoots won the first NBL title in 1937 and the AAU National Championship in 1964 with a team that featured Hall of Fame coach Larry Brown.