There's a "Baby on Board" button and a "Please Offer Me a Seat" button that can be worn.
New York City's subway system is taking a cue from London by introducing "Baby on Board" buttons for pregnant riders to help them secure often elusive seats on public transit. About 130,000 of the courtesy badges are distributed every year, according to the release.
Right now, New Yorkers can only obtain one of the courtesy buttons at nymta.civicconnect.com/courtesy, and one pin is available per address.
Customers can fill out an online form requesting a free button, which will be mailed in about three weeks.
New York's transit agency is doing it's part to bring back chivalry on subways.
The goal is to raise awareness for pregnant women and people with disabilities. That program got national attention when Kate Middleton, Duchess of Cambridge, wore a "baby on board" button during a Tube ride in 2013.
The campaign has not always gone smoothly in London. At the time, the buttons were well received, though there was at least one instance in which a man asked a woman to "prove" that she was pregnant.
The pilot program launched yesterday, on Mother's Day, and will run throughout the summer until Labor Day, September 4. A doctor's note is not required.
For the tired pregnant rider, the situation has offered a vexing choice: Do you explain your situation and ask for a seat, possibly eliciting a backlash, or wait it out until you get to your stop?
One pregnant woman in NY had grown so frustrated by men not offering her a seat on the subway that she carried a trophy in case it actually happened.