Instagram just copied the last iconic Snapchat feature, introducing "face filters" that allow users to spice up their selfies with augmented reality elements. The face filters also work with Instagram's companion app Boomerang.
While Face Filters is the main addition released Tuesday, the company is also adding some other tools to use while in Stories. People can add hashtags to their photos and videos, and viewers can tap on a hashtag to see related posts that use the hashtag.
The updates are available as part of Instagram version 10.21 for iOS and Android.
Face filters for social media apps were brought to the mainstream by Snapchat after it bought Looksery, which pioneered the technology in 2015. Well, now you can do the same with Instagram!
Instagram isn't bothered by the Snapchat comparisons (or even the accusations of theft). And like Snapchat, some also work when you snap a selfie with a friend.
There are eight different filters to start off and you can find them by swiping over to the camera and tapping the face icon. The finished product can be sent through Instagram Direct messaging or into an Instagram Story.
And as you can probably tell by the name, Rewind allows anyone to capture video that can be played in reverse. Instagram added three more creative devices in the camera. To fill the screen with color, simply select a drawing tool and tap and hold until the screen fills.
The company is launching in total of 8 face filters and more will be added to the app in the next update. Since then, it has replicated many aspects of Snapchat within its other apps, including Instagram. Then there's an eraser, which disguises your photo or video and lets you drag a brush to reveal certain parts of the shot.