"The aim of Breaking2 was to pass the message that running a less than two-hour marathon is possible".
In addition to designing a signature shoe, the Nike Zoom Vaporfly Elite, and apparel, the Breaking2 team focused on the science.
The race essentially is an experiment of Nike to see how much human potential can be tapped.
At a racetrack in Monza, Italy, three of the world's fastest athletes attempted to run 42.2 kilometers (26.2 miles) in under 2 hours in the latest installment in the battle for runners' hearts and feet.
But it's hard to underestimate the enormity of the task.
The 32-year-old Kenyan shaved eight minutes off his time at the 2016 Olympics to break the world record of 2:02:57 set by countryman Dennis Kimetto on at the 2014 Berlin Marathon.
Slicing roughly three minutes off the marathon world record requires a ideal alignment of human physiology, state-of-the-art equipment and flawless conditions.
For those involved in the project, it's more of a mental than a physical milestone; breaking the record could have huge ramifications for athletes worldwide.
However, he narrowly missed out on his bid to become the first person to run the 26.2 mile distance in under two hours. Within a couple of months after he did that, it was broken three more times.
"It'll happen. we're all expecting it, it's just a matter of when". But early this morning, Nike's attempt to break through the 2-hour marathon barrier fell just shy of the mark. It's a feat, if accomplished, that would send human athletic advancement hurtling into the future. "We know that these runners are perfectly equipped and wanting to run something that has never been run before". It's a task that's been made easier after securing the services of some of the world's best long-distance runners.
The two-time London Marathon champion, the 2015 Berlin Marathon champion and the 2014 Chicago Marathon champion didn't fade significantly in the closing stages.
FILE - In this Sunday, March 21 2010 file photo, Zersenay Tadese, from Eritrea, runs on his way to win the Lisbon half-marathon Sunday, March 21 2010, in Lisbon.
The three elite runners started at 5:45am on the 2.4km loop around portions of the Autodromo Nazionale track, home to Formula One's Italian Grand Prix.
It's a deliberate decision meant to maximize human potential over the marathon distance. The flat Monza course had far fewer bends than big city marathon courses such as London and NY, meaning that the athletes weren't having to occasionally check their stride going around corners.
Kenyan runner smashes marathon record by 2 1/2 minutes, but his time will not count as an official IAFF world record.
In 1908, the International Association of Athletics Federations (or IAAF) listed the marathon world record at 2:55:18.4. He is the reigning Olympic gold medalist in the men's marathon with his personal best time of 2:03:05 set at the London Marathon just a year ago.
"Creating a spectacle or stunt like a world record can garner more attention, than if you paid for the attention", Lenderman said.
"With the calculations we have done, with the experiments we have done, and with today's Breaking2 experiment - which was probably the most useful of all the experiments - I am absolutely certain that we can get to under two hours, which most people thought would not be possible".
"I believe in good preparation and planning and if I stick to that the 25 seconds will come".
"It will probably be the next generation of athletes who will hone in on that magic two-hour barrier".
"I've seen the magic of gold shoes and swift suits". The company's revenue growth has averaged 15% over the past two years - double Nike's rate.
The event's sponsor, Nike, initially gave the time as 2:00.24 but later revised it up by a second. Then another ran one in under 3:45.